Effective Date: 11/22/2025
Welcome to Forever Diamonds (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information from users (“you”, “your”) of our website www.forever-diamondsusa.com (“Site”) and our services. By visiting or ordering through our Site, you agree to the collection and use of information as described below.
1. What Personal Information We Collect
We may collect the following types of personal information from you:
- Personal identification information, such as your name, email address, postal address, phone number (including mobile number), billing/shipping address, payment details, and other similar information you provide when you register, place an order, subscribe to newsletters, respond to surveys, fill out a form, or contact us.
- Mobile/SMS information and consent, including your mobile number and your affirmative consent to receive SMS messages from us.
- Non-personal identification information, which may include browser type, device type, operating system, internet service provider, and other technical information about how you connect to our Site.
- Cookies and tracking data, including information collected via cookies, web beacons, or similar technologies for record-keeping, tracking user behavior, and improving user experience.
2. How We Use Your Personal Information
We use the information we collect for the following purposes:
- To respond to your customer service requests and support needs more efficiently.
- To personalize your experience, understand how you use our Site as a group, and improve our products, services, and Site features.
- To process your orders, payments, and fulfillment of products or services you request from us.
- To send you informational or promotional communications (including email and SMS) about our products, offers, events, or other updates — only when you have provided consent where required by law.
- To protect the security of our Site, detect and prevent fraud, and secure your personal information from unauthorized access or disclosure.
- To run contests, promotions, surveys, or other Site features as appropriate.
- To comply with legal obligations, enforce our terms, or protect our rights or the rights of others.
3. Who We Share Your Personal Information With
We may share your personal information with the following parties, under the terms described here:
- Service providers and vendors: We may share your information with third-party service providers who help us operate our business, the Site, fulfill orders, process payments, send newsletters or SMS communications, or conduct surveys. These service providers are permitted to use your information only as necessary to perform their services for us.
- Affiliates and business partners: We do not share your mobile/SMS consent with third parties or affiliates. In other words: SMS consent is not shared with third parties.
- Legal and regulatory disclosures: We may disclose your information if required by law, court order, or governmental request, or to protect our rights, your safety, or the safety of others.
- Promotions and marketing: With your permission, we may share aggregate data (which does not identify you personally) for marketing or analytical purposes. We do not sell your personal identification information to third parties for marketing purposes unless you have explicitly opted in.
- Third-party websites: Our Site may contain links to external websites (for example, our partners or advertisers). We have no control over, and are not responsible for, the content or privacy practices of those sites; you should review their respective privacy policies.
4. SMS Consent and Privacy
- By providing your mobile number and affirming consent, you agree to receive SMS messages from us (for example, promotional messages, order updates, and alerts).
- Your mobile/SMS consent is kept strictly confidential and is not shared with third parties or affiliates.
- You may opt out of SMS at any time by following the opt-out instructions in any message you receive or by contacting us directly. After you opt out, we will stop sending you SMS messages, except for transactional messages about orders or account activity (if applicable).
5. Cookies and Tracking Technologies
We may use cookies, web beacons, and other tracking technologies to collect non-personal and personal information about your interactions with our Site. This helps us enhance user experience, analyze usage patterns, and deliver relevant advertisements. You may choose to disable cookies via your browser settings, but this may affect functionality of parts of our Site.
6. How We Protect Your Information
We adopt appropriate data collection, storage, and processing practices and security measures — including secure servers, encryption, access controls, and ongoing monitoring — to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure.
7. Children’s Privacy
Protecting the privacy of children is especially important. Our Site is not directed to children under 13, and we do not knowingly collect or maintain information from children under 13 without parental consent.
8. Changes to This Privacy Policy
We may update this Privacy Policy at any time. When we do, we will post the updated policy on our Site and revise the “Effective Date” at the top. We encourage you to review this page periodically to stay informed. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
9. Your Acceptance of These Terms
By using our Site, you signify your acceptance of this Privacy Policy. If you do not agree with this policy, please do not use our Site. Your continued use of the Site following the posting of changes means you accept those changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Forever Diamonds
5080 Riverside Dr., Ste. 318 Macon, GA 31210
(478) 254-3930